Overview
Coach Jackie is a content creator covering women’s sports news with a signature mix of personality, humor, and deep fan knowledge. She needed a visual identity that could match her voice: sporty, exciting, and unmistakably queer, while giving more structure to a growing personal brand.
I was brought on to create a full brand identity, including logo design, a color system, font suite, and merch mockups. Together, we built a look that feels both playful and professional, perfect for the digital bleachers.



