Snatch
An independent magazine and media project for queer women’s sports
Where it started
Snatch began as a zine I made in 2017 for women in strength sports, specifically Olympic weightlifting and powerlifting.
It was born as a project from a Riot Grrrl class I took, where we had to make a zine for our class final.
At the time, it felt like no one was talking about what it meant to be a strength athlete, and I felt called to tell that story. I was competing, designing stickers on my bedroom floor, and shipping zines out of my apartment. The original Snatch was sweaty, sincere, and very DIY.
Originally launched on Reddit during my senior year, I spent my spring break cutting and folding 75 zines that sold.
Get Bulky
“Women shouldn’t be afraid to ‘get bulky’”
One of the first standout pieces to come out of Snatch was a mini campaign called Get Bulky.
While running Snatch, I kept seeing articles that said things like “Don’t worry ladies, lifting won’t make you bulky.”
In my personal life I really started to question that messaging, especially as someone who was… pretty bulky. I was like… what if it does? What if that’s not a bad thing?
In response, one day I just drew the words “Get Bulky” on a silk screen and the campaign was born. Not long after, I came up with the expression “Bulky is Not the Worst Thing A Woman Can Be,” and it took on a life of its own once others heard. People weren’t used to hearing women be encouraged to embrace their bodies and let them be bulky. Oops!
The Rebrand
Snatch went quiet for a few years. I retired from weightlifting and was working in creative roles, growing as a designer and content strategist. And then, in 2024, after many years of daydreaming about the idea, it came back to life.
I spent the fall of 2024 revamping the brand guidelines and designing a new logo, then kicked it into gear with a solo-produced issue. The new Snatch is still sweaty and sincere, but it’s sharper, funnier, bolder. And way more expansive.
Women’s sports are having a moment. Snatch is here to document it from the stands, the field, on TikTok, and the merch table.
We relaunched with new branding, a broader audience including all women’s sports, a risograph-printed magazine, and a mission to center queer fan culture.
