Overview

Origin is an industry leading physical therapy company, offering expert care for pelvic floor and core health both online and in person.

As Social Media Manager, I’ve worked alongside the growth and content teams to support Origin’s mission: making high-quality, inclusive care accessible to women and people with vaginas across the U.S.

My role has centered on creating content that meets people where they are: educational, engaging, and stigma-free. From anatomy explainers to stat-driven campaigns, I’ve helped grow Origin’s presence across platforms while building trust around an often-ignored part of the body.

Take a look at their Instagram to see what we’ve been working on lately.

Goals & Approach

The core creative challenge: How do you talk about bodies people are taught to ignore?

I approached content with equal parts design sensibility and health literacy, blending anatomy-forward visuals with inclusive, practical education. Each post needs to be bite-sized and accessible, whether that meant translating clinical info into Instagram carousels or designing stat-driven shareables that advocate for better care.

We focus on:

  • making complex healthcare feel approachable

  • driving education-led growth

  • amplifying the expertise of Origin’s PTs through high-quality, strategic content

Deliverables

Platform strategy for Instagram, Pinterest, and TikTok

  • Ongoing content calendars and visual templates

  • Campaigns around pregnancy, postpartum, leaking, menopause, pain, and strength

  • Data-driven carousels, Q&A reels, and anatomy explainers

  • Brand-aligned motion graphics and reels

  • Copywriting and creative direction for collaborations

Outcome & Impact

Audience Growth
→ Instagram followers more than doubled during my time on the team, growing from 15K to over 32K through consistent, thoughtful content.

Organic Reach
→ Pinterest strategy drives over 250K monthly impressions, with evergreen pins supporting long-term discovery and education.

Conversion & Engagement
→ Origin content drives 300+ outbound clicks per month from Instagram alone, connecting curious audiences directly to care.

Cultural Traction
→ Our campaigns have resonated deeply with communities navigating pregnancy, postpartum, and pelvic pain — building trust in a field too often ignored.

Recognition
→ Collaborations with Lactation Network, Kindbody, and TLN extended the brand’s cultural reach

  • Curved text over a woman of color's body that says "An orgasm can last up to 35 seconds for women"

Credits

Design & Strategy: Sophia Mitropoulos
In-house team support: Origin marketing & clinical staff
Photography & PT video content: Origin Studios