Content & Strategy
Content strategy meets creative direction to grow brands with clarity and intention.
The focus: strong voice, smart storytelling, and audience connection.
Creative Focus
-
Positioning, tone, brand personality, and content pillars
-
Social calendars, growth strategies, cultural storytelling
-
Carousels, reels, stat graphics, advocacy explainers, and video
Content strategy + Design + Weekly execution
Built scalable system across Instagram and Pinterest, performing cross-functionally from blog and email
Created explainers, carousels, and campaigns like “Poop Week” and “Pregnancy Series”
30% follower growth, 24% increase in engagement
Origin
Personal Content
Content Creation · Short-Form Strategy · Community Building
Planned, shot, edited, and published original short-form video content across TikTok, Instagram, and YouTube
Grew multi-platform presence to 26K+ followers and 1M+ views in under 3 months
Built a niche creator brand focused on storytelling, women’s sports, and design
Developed formats like carousels, explainers, packaging previews, and fandom skits that now inform content collabs and brand work
Creative Strategy + Social Content for Luxury Hospitality
Created video and photo-based content aligned with luxury tone
Drove 10% audience growth and 22% increase in web traffic
Supported brand storytelling across Instagram, email, and paid social
Persephone Social
Strategy + Short-Form Video Creation
Grew TikTok from 14 to 1.9K+ followers in 2 months
Created viral TikToks with brand storytelling and humor
Worked on tone, visual system, and storytelling style